Omar is an energetic, fun loving, sweet, and adorable pit/lab mix. He used to itch so bad he would chew off portions of his fur. After many vet visits, and a lot of trial and error, we discovered he has severe wheat allergies, among other things he is sensitive to. We began looking at everything we fed him and found out that many grain free dog treats still contained unnecessary sugars and preservatives that no dog has a use for. We began making him homemade dog treats since at the time it was difficult to find what we were looking for. One afternoon, Tim came home to Sam making Omar another batch of homemade dog treats and asked her why she wasn't selling them. An idea was born.